Social Media Monitoring… Why It’s A Must
Good or bad, online or off, there is nothing worse than someone talking about you publicly and you not getting an opportunity to respond. Before the Internet and Web 2.0 the print and broadcast media were the only ones who could really speak to the masses about a business. Now, with the help of social media and review sites, everyone and anyone can have a say, anytime.
While this new medium can create a ton of new opportunity and positive influence for a business, it can also do a tremendous amount of damage, and cause a public relations nightmare! This being said, it is essential to be able to address both positive and negative sentiment as soon as possible to show others that you not only care about your business, but also the people that are talking about it.
Since it is almost impossible to monitor every website manually, having a social media monitoring tool or tools is an absolute must in today’s digital world.
Besides the reputation management angle, social media monitoring tools have a tremendous amount of additional benefits and value for a business. Here are a few to be aware of:
Listening and Learning: By hearing what consumers are saying about your products and services can help your forecasters with future ideas and projections. For example, luxury fashion company, Burberry has utilized social media monitoring software to help pre-test many aspects of its marketing and communication content as well as to support in design decisions of future products. This instant insight into consumer habits can tremendously benefit your bottom line.